🔗 Share this article

The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the service announced that it currently hosts over 1 billion AI videos.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a full-scale launch. This shift aligns with a rise in AI content, spurred by emerging content generation software.

The Broader AI Trend

Recent reports that almost a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a term for inferior, mass-produced content that is often absurd or dreamlike.

“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, depending on their own preferences,” said a spokesperson.

Scale of AI Content

The service disclosed that there are currently 1.3bn videos on its network labeled as made with AI. In total, in excess of 100 mn pieces of content are added to the service each day, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Users will be in a position to decrease or raise the amount of artificial media they see by opening the “manage topic” option in the application and selecting AI-made media. Other topics that can already be modified under the setting encompass politics, style, aesthetics, and choreography.

AI Disclosure Rules

The platform’s guidelines oblige content makers to tag convincing artificially created content, and it forbids harmful fake videos of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.

Additionally, the service will now attach an artificially created watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to deter users from trying to circumvent the labeling process.

Responsible AI Funding

The company is additionally introducing a $2 million educational fund for professionals and groups to produce learning resources about responsible artificial intelligence. This project will support educational bodies specializing in teaching computer science.

Content Safety Approach

TikTok has defended its content review process, following debate over intentions to make redundant hundreds of content moderators in the United Kingdom. The company is expected to cut 439 jobs in its content moderation division in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.

A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. The company announced a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to intervention by its machine learning processes.

It is vital to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”